The Pew Internet Research Center (Pew Internet) in the United States recently released a report saying that you want to know that an American has less money and less money. Just look at his stickiness to the Internet. The report is based on a previous study of the American digital divide. They even found a tipping point for income, and the network viscosities of the upper and lower groups of the critical point were quite different.
In fact, you don’t have to study it. If you think about it with your brain, you may think that this result may be more reliable. After all, computer manufacturers and broadband are not charities, no money no talk. But the key is that the Pey Center also found that even in groups with similar online conditions, low-income people still have low network users.
Jim Jansen, the author of the report, said in an interview with a reporter from Fast Company that it is not a relatively low-income person who can’t afford the Internet. Internet access is still very cheap, but in comparison, income The lower the person, the less often they go online. The most important thing here is that the more wealthy people know the better how to get benefits from the Internet, how to use the Internet, and even how to make profits from the Internet… It seems that the poor people have lower IQ. meaning.
This report was based on a comprehensive study of the results of three surveys conducted by the Pew Center between 2009 and 2010. It divides the relationship between American households’ network stickiness and income into four areas: annual income is less than 30,000 knives, 30,000 to 50,000 knives, 50,000 to 75,000 knives and more than 75,000 knives. More than 3,000 people participated in the survey, and the questions related to the frequency of Internet access and the network applications that will be used (such as sending and receiving mail, browsing news, booking air tickets) and so on.
Unsurprisingly, the richer people are more connected online. Among the households with the highest incomes, the proportion of broadband installed at home is about 90%, while that of annual income below 30,000 is only 40%. In this regard, Jensen said: “We have tried to use other variables to explain the differences in network stickiness, such as urban-rural differences, education, ethnicity, gender, age, etc., but no income is more convincing.” (Yes. Even if the annual income is 10,000 US dollars, it can also afford broadband. It is definitely a matter of understanding and enlightenment.)
At the same time, Jensen also found that in this study, 30,000 to 50,000 knives are always a critical point. Let’s take an example: Only 67% of the people who participated in the survey had the lowest income, and they went to the Internet to carefully check the information of the same product, compare its price and performance, and so on. (For example, if you want to buy a camera, you will be canon or nikon, first look at what will be different, which is more cost-effective, and so on.) And the proportion of people who exceed this income will rise to 81%, and it will rise. 14 percentage points. But if the income goes up again, the rate of increase will be small. The higher the income, the smaller the difference between the two grades. This phenomenon also appears in other online behaviors.
Jensen believes that such a result is very interesting. If you continue to do more in-depth research, you may find a more general rule in the relationship between technology and human behavior.